Airport Advertising adopts the same tools and techniques of outdoor
ads as deployed at the shopping malls, metro stations etc. However, these same
tools and techniques are used in a more enriched manner at the airports.
Airport ads are considered premium and also popular for providing exclusive
brand experience to customers. Have a look at some unique features of airport
ads to understand how they offer exclusive brand experience to customers-
Unique features of airport ads
Airports ads are usually deployed
through premium tools of advertising
(usually DOOH tools). Attracting the passing-attention of customers with its flashy
and glitzy look, airport ads are considered irresistible and unavoidable. These ads also provide focussed and
compelling viewership to its audiences. There is no escape route for customers
at the airports hence; these ads provide compelling viewership to onlookers.
Airports are considered as places
from where rich people (with buying capacity) and decision makers travel up and
down for business and personal purposes. Launching an ad campaign at the
airport and targeting these rich people for the brand promotion activity has
high chance of creating a rich impact upon the customers. Airports are usually
considered as the best amongst the transport media, so, outdoor advertisers can
practice brand advertising at
airports for creating a louder buzz about their brands. One more striking
feature about airport ads is that such ads offer pleasing ambience. Deployed through rich tools of outdoor advertising, airport ad displays are
best viewed by target audiences.
Most
of the tools used for airport advertising
are digitalized. Interactive and vibrant in nature, these digital tools enhance
the look and feel of airport ads. With latest technological innovations (almost
every day), the future of airport advertising
looks more lucrative and the day doesn’t seem far when every outdoor advertiser
switches to airport advertising as
one of the effective avenues of brand promotion. 