It’s smart advertising that matters!

Different techniques of advertising have been introduced; different tools have also been familiarized amongst the advertisers to launch the various promotion campaigns. Amongst all the measures of advertising, what figures out a brand from its competitors is the smart impression it forms on customers’ mind. This very impression is the base on which the brand fares pretty well in the market amidst aggressive competition. So, it is all smartness that sells a brand and this smartness is the outcome of the creative team that works on the entire strategies and assets of the promotion campaign of the brand or business.

Amongst the different means of advertising, there are some media vehicles through which the brand message is smartly presented to customers with an interesting appeal. In the following paragraphs, let us take a look at some means of advertising that have been continuously used by advertisers to present their brand messages in a smart manner-

Television and Radio Commercials

Television Advertising is one of the interactive means of presenting a brand message to customers through the implementation of rich visual and audio effect. In India, television commercials are one of the most favourite means of promoting a brand, business, service or idea. With the introduction of cable network channels, television advertising has further become a raging practice amongst brand owners.

Like television ads, radio commercials are also one of the favourite means of positioning a brand amongst target groups. Radio advertising campaigns rely on audio effect (which is how it differentiates itself from television advertisements). Conventional though these two means of advertising are, numerous number of brand owners still prefer to launch various ad campaigns through these two channels of brand communication.

Print Advertisements

Print Advertising practices are still in vogue. Television or Online Advertising media hasn’t provided a negative impact on print media. Various brand owners still invest on print channels to advertise their products or businesses.

One can choose any medium of presenting the brand message. What is important is to present the brand message smartly and with an interesting appeal amongst target groups.

On Advertising Mediums & Their Utilities

Advertising is a means of educating or informing buyers or customers about a particular brand, service or idea that would be useful to them. An advertising campaign is a must for every company or organization that wants to improve its revenue or sales. Brand or business owners have a plethora of choices when it comes to the medium of communication. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising etc. are a few means of advertising through which the brand or business message is conveyed among target groups.

Television Advertising and Radio Advertising are categorized under broadcast means of promotion. Television Advertising provides audio and visual effect and thus creates a rich impact among target groups. Radio advertising provides audio effect and is an affordable means of communication for many brand or business owners. Print Advertising is one of the conventional tools of promotion. The earliest practice of advertising infact started through print ads. Brochures, pamphlets, leaflets, fliers, classifieds etc. are some of the print advertising formats adopted by brand and business owners. Print Advertising creates a lasting impression among target groups. It is also one such medium that can be relied on by customers or marketers in the future.

Outdoor Advertising is another traditional means of promoting brands and businesses. Outdoor advertising practices are very much in demand among modern advertisers. The avenues of this medium of advertising keep on growing day by day. Airport Advertising, Mall Advertising, Metro Advertising, Transit Media Advertising etc. are some of the growing avenues of promotion through out of home media. Outdoor Advertising provides an ubiquitous presence of a business or brand and thus it proves to be an effective channel to communicate with target customers. Billboards, Posters, Wall paintings, Kiosks Ads, Hoardings, Translites, LED & LCD etc. are some of the common tools of outdoor advertising.